Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.
Read more...
Starbucks has announced that it is joining forces with major Indian food company Tata to open coffee outlets. The first stores are scheduled to open in Mumbai and New Delhi this summer. Foreign competitors, like Italy's Lavazza, already have opened stores.
Read more...
Starbucks faces two major challenges.
Read more...
They are two of the most formidable brand names, one, the Tatas, the other, Starbucks. And their decision to come together has meant that the close to Rs 1,000-crore-coffee-chain market in India is unlikely to remain the same.
Read more...
Is India falling in love with the cappuccino?
Read more...
NEW DELHI, Feb 8 - A first-time visitor to New Delhi might think Indians are addicted to coffee. There are at least 10 coffee shops in Connaught Place, the city's financial and commercial hub, most within sight of each other and doing well. But if somebody wanted to enjoy a cup of tea at a similar sort of cafe devoted to tea they'd be out of luck, even in the world's second-largest tea producer ...
Read more...
Shri Shikshayatan College has a Coffee Day Xpress outlet on its campus, as does the Indian Institute of Management in Joka.
Read more...